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FROM HANDICRAFT TO CUSTOM DESIGN: A MADE IN ITALY SUCCESS STORY

Custom-made and quality products manufactured for custom design projects, that’s what Potocco SpA is now, a problem solver company able to give substance to the ideas of designers and architects from all over the world, and a great brand of original furniture creations completely made in Italy.

The business history of the Potocco family begins in 1919, when Domenico, grandfather of the present sole director Antonino Potocco, set up a small workshop to manufacture chairs. Nowadays, Potocco is an important international brand in the field of made-in-Italy furniture production and contract.

A company firmly tied to the Chair Triangle of Manzano, in the province of Udine, which, thanks to a completely internal production and to the experience of its skilled local workers, achieves now 96% of its sales volume abroad, thus representing a real ambassador of Italian design in the world.

In fact, since many years Potocco provides its top of the range furnishings to the most important brands in the marine, luxury, fashion, clock-making and retail sector, creating together with the customer some real concept stores. Potocco is becoming a more and more favourite brand as product design, manufacture, commercialization and industrialization merge with quality and service, while the high technology of the plants allows a considerable flexibility in production.

The most important designers in the world

Potocco products are the result of the cooperation with some of the most important designers in the world, and thanks to the stimulus and intuitive genius of these artists of our time, the company often anticipates trends and styles.

In the products, design is never an end to itself, but always has a close relationship with functionality. In fact, production is based on three fundamental points: functional projects, excellent design and reasonable prices. And, as far as materials are concerned, our love for the wood is still strong. Oak, ash, beech characterize a large part of our production.

In 1989, our constant effort to better meet the needs of the international market gives life to the brand Accademia, an innovative product line that goes beyond the tradition of the area, products suitable both for indoor and outdoor use, where the research for materials is crucial: not only wood, but metals, resins, laminates and wood species of the highest quality.

Even the production looks to the future. Die cast processes for metals and CNC machines are used to guarantee high standards of quality and precision.

Work, commitment, dedication and passion…


Forty product lines, more than 90 employees, almost all of them working in a production area of 44 thousand square meters, are just some of the figures that describe the national and international success of the company in the field of contract and furniture.


Work, commitment, dedication and passion have made it possible to celebrate, in 2009, the company’s 90th year anniversary since its origins: almost a century marked by major awards, including the much sought-after Golden Triangle prize. Moreover, the company was awarded for the quality of its products and its entrepreneurial dynamism at the Work and Economic Progress Award. Finally, in 2011, Potocco was awarded the prize for its 50th participation to the Milan’s International Furniture Fair, an award for the constant presence of the Friulian brand since the first edition of this important exhibition fair.