Potocco Spa at Triennale of Milano 8th-27th, April 2014

12 Mar

Potocco Spa at Triennale of Milano 8th-27th, April 2014

THE ART OF LIVING

10 installations, 10 domestic sets  designed by 5 young Italian artists.

At Triennale of Milano, the art meets the design.

8th-27th, April 2014

THE ART OF LIVING

10 installations, 10 domestic sets  designed by 5 young

Italian artists.

At Triennale of Milano, the art meets the design.

8th-27th, April 2014

 Milano, March 2014 – Living, the Interiors Magazine of Corriere della Sera supervised by Francesca Taroni, will launch on Tuesday the 8th of April the exhibition “The Art Of Living”,  realized for the Salone Interazionale del Mobile 2014.

“The Art of Living” shows the dialogue between the world of Art and the Design one, thanks to the collaborations of 5 young artists, well-known in the international scene. They use and experiment different techniques: sculpture, wallpaper, wallpainting, art and furniture, video and painting.

Francesco Simeti, Marco Andrea Magni, Paolo Gonzato, Nicola Gobbetto and Alice Ronchi. These are the artists’s names that will be involved to set up the 10 domestic set backstages. 10 interventions that will be the scenario for the Design installations, giving birth to evocative ambients, inspired by the different rooms of the house. Some of the most prestigious Italian Design firms will light them up: B&B Italia, Poliform, Persol, Martinelli, Meridiani, Bticino, MDF, Marazzi, Potocco, Gardesa, Teuco.

 A multimedial lounge of research and lectures, where will be copies of Corriere della sera and the Living magazine in a paper and digital format, will introduce the showroom.

 The exhibition is designed and set up by Ico Migliore and Mara Servetto, of Migliore+Servetto Architects, authors of prestigious projects in Italy and abroad, winners of important awards, such as the XXI° Compasso d’Oro. Ico Migliore tells the concept of “The Art of Living”: “We designed a cadenced path through 10 different scenario defined in a thin way, but  at the same time sharp, in a way that it’s possible to read wireframe structures. A promenade throughout unreleased masterpieces, able to offer an overview, but also able to look in detail the different aspects of the Italian Design”.

 Volvo  is the main partner of “The Art of Living “, for whom Migliore+Servetto Architects conceived a light and remarkable installation, almost a digital cloud where there will be projected videos about nature and art. An intangible cluster of suspended pages, moved by the wind and animated by projections and tricks of the light.

“The Art of Living” is a project born from our newspaper pages” – says the chief executive FT – “From the first issue, inside the ‘Arredare con l’Arte’ column, Living explores the relationships between masterpiece and domestic space. And it does it through the most important contemporary artists and gallerists’s suggestions. The exhibition shows these relationships. 5 artists will compared themselves with the furniture world, creating installations ad hoc for the exhibitions.”

EXHIBITIONS HOURS

07.04.2014.                Press Preview from 11.00 to 18.00.

 08.04.2014.                The Triennale of Milano will be open from 10.30am and the spaces will be open to the public. From 19.00 to 24.00 there will be an opening in the common spaces open to the public with live music. Then from 10:30 to 24:00.

 From 09.04.2014    to 13.04.2014. From 10.30 to 22.00 open all day.

From 14th to 27th of April  from 10.30 to 20.30 – on Tuesday from 10.30 to 23.00 – Closed  on Monday.