BRAND REINFORCEMENT PROJECT
GROWTH AND COMPETITIVE REPOSITIONING IN THE DESIGN INDUSTRY
Loan granted: € 160.962.80
Spending allowed: € 402.407.00
To face the evolution of the market and of the demand, Potocco S.p.a. intends to implement strategic actions aimed at strengthening its positioning on foreign markets and, at the same time, taking a more structured and systematic approach to internationalization, with a more strategic and long-term vision. This project aims to make the company more competitive on international markets, improving its production and organizational performance, strengthening the brand and implementing targeted international marketing actions, developing new and innovative products and reviewing the collections now known to the public.